Regional and local fast-moving consumer goods (FMCG) brands are gaining momentum at the cost of national brands for the second quarter in a row. Consumer brands are now losing out on share, especially at the mass end of the market. Local brands have been able to capture market share as prices of raw materials are lower.
With 4G coverage spreading, Indian consumers will likely be more open to investing in smartphones
From paints to apparel and lifestyle majors, brewers, distillers and fragrance makers have stepped into the market, even as the frontline companies including FMCG players, pharma and healthcare majors were the first to seize the opportunity created by Covid-19.
Relaunched and indigenous brands fare better in India.
Profit of $18 billion was the biggest ever reported by a public company, worldwide.
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
